Essentials of Marketing

by Chris Fill, Paul Baines, Kelly Page

Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers.

Do your students need a fresh and concise introduction to marketing?
Are they motivated by learning first hand from marketers at organizations...

• Format: Paperback
• Language: English
• ISBN: 0199646503
• ISBN13: 9780199646500
• Release Date: February 2013
• Publisher: Oxford University Press, USA
• Length: 450 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.7" x 7.5" x 9.7"