Essentials of Marketing

by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

Book Overview

All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0538478349
• ISBN13: 9780538478342
• Release Date: January 2011
• Publisher: Cengage Learning
• Length: 672 Pages
• Weight: 3.00 lbs.
• Dimensions: 1.0" x 8.4" x 10.7"

Customer Reviews

The Book is great

The book is top-notch for gaining knowledge, but my issue was the state of the book. It is all moldy, and there are stains that look like water or juice ( which I'm hoping it is). I wish I could return it, but sadly I need it for my class.