Essentials of Marketing: Includes Mymarketinglab

By Frances Brassington and Stephen Pettitt

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273727729
• ISBN13: 9780273727729
• Release Date: January 2012
• Publisher: FT Press
• Length: 1 Pages