Essentials of Marketing: Text and Cases

by Geoffrey Lancaster

Book Overview

Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.

• Format: Paperback
• Language: English
• ISBN: 0077077288
• ISBN13: 9780077077280
• Release Date: January 1993
• Publisher: McGraw-Hill Companies
• Length: 512 Pages