Essentials of Marketing Research [With Access Code]

by William G. Zikmund and Barry J. Babin

Book Overview

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1439047545
• ISBN13: 9781439047545
• Release Date: April 2009
• Publisher: Cengage Learning
• Length: 436 Pages
• Weight: 2.04 lbs.
• Dimensions: 0.8" x 8.4" x 10.7"

Customer Reviews

Marketing Research book review

The book arrived on time and in the condition specified, plus it was a lot cheaper than going through the university book store.

Essentials Marketing

My son got this for college, he saved a ton of money getting this book from you instead of the college book store.

Quick shipping, would use again

I needed the text book within 5 days, this seller had it to me in 3. I would buy from this seller again.

Highly Recommended for Business & Marketing Students

This first edition of Essentials of Marketing Research is written by Professor William G. Zikmund of Oklahoma State University, author of the best-selling Exploring Marketing Research (now in seventh edition) and Business Research Methods (now in sixth edition).Shorter than Exploring Marketing Research, it nevertheless presents a lively picture of contemporary marketing research. Its emphasis on practical applications gives business and marketing students a basic understanding of the scope of marketing research.The result is not a dry, technical and analytical treatment of advanced data analysis or statistical techniques but an accurate presentation of the "big picture" of marketing research as a dynamic, creative and enjoyable pursuit.