Essentials of Marketing Research: A Hands-On Orientation

by Naresh K. Malhotra

Book Overview

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages readers. Author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's readers, Malhotra integrates online and social media content, and provides current, contemporary examples that ground concepts in the real...

• Format: Paperback
• Language: English
• ISBN: 0137066732
• ISBN13: 9780137066735
• Release Date: January 2014
• Publisher: Pearson
• Length: 432 Pages
• Weight: 1.85 lbs.
• Dimensions: 0.6" x 8.4" x 10.8"