Essentials of Marketing Research

By Joseph F. Hair Jr. and David Ortinau

Book Overview

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073404829
• ISBN13: 9780073404820
• Release Date: November 2009
• Publisher: Irwin/McGraw-Hill
• Length: 398 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.6" x 7.8" x 10.0"