Essentials of Marketing Research

by Joseph F. Hair Jr. and David Ortinau

Book Overview

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073381020
• ISBN13: 9780073381022
• Release Date: July 2007
• Publisher: McGraw-Hill Higher Education
• Length: 382 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.6" x 8.1" x 9.9"