Exploring Marketing Research (with Qualtrics Printed Access Card)

by Barry J. Babin and William G. Zikmund

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1305263529
• ISBN13: 9781305263529
• Release Date: April 2015
• Publisher: Cengage Learning
• Length: 656 Pages
• Weight: 3.52 lbs.
• Dimensions: 1.2" x 8.6" x 11.0"