Exploring Marketing Research (Text Only)

by Barry J. Babin and William G. Zikmund

Book Overview

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students... This description may be from another edition of this product.

• Format: Hardcover
• ISBN: 1305263804
• Release Date: January 1
• Publisher: Cengage Learning
• Length: 736 Pages
• Weight: 3.56 lbs.