Essentials of Marketing Research: Putting Research Into Practice

by Karen E. James and Kenneth E. Clow

This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow...

• Format: Paperback
• Language: English
• ISBN: 1412991307
• ISBN13: 9781412991308
• Release Date: January 2013
• Publisher: Sage Publications, Inc
• Length: 520 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 8.0" x 9.9"