Essentials of Marketing Management

by Mark W. Johnston and Greg W. Marshall

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0078028787
• ISBN13: 9780078028786
• Release Date: January 2010
• Publisher: Irwin/McGraw-Hill
• Length: 371 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.8" x 8.4" x 10.7"