Essentials of Marketing Communications: Touchpoints, Sharing and Disruption

by Chris Fill

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications.

Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications...

• Format: Paperback
• Language: English
• ISBN: 0273738445
• ISBN13: 9780273738442
• Release Date: January 2011
• Publisher: Financial Times Press
• Length: 440 Pages
• Weight: 2.12 lbs.
• Dimensions: 0.9" x 7.7" x 10.4"