Essentials of Marketing Communications

by Jim Blythe

This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 027370205X
• ISBN13: 9780273702054
• Release Date: January 2006
• Publisher: Prentice Hall
• Length: 332 Pages
• Weight: 1.49 lbs.
• Dimensions: 0.7" x 7.4" x 9.7"