Essentials of Marketing Analytics

by Dana E Harrison, Haya Ajjan, Joseph F Hair

The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story.

We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts...

• Format: Hardcover
• Language: English
• ISBN: 1264263600
• ISBN13: 9781264263608
• Release Date: February 2021
• Publisher: McGraw-Hill Education
• Length: 480 Pages
• Weight: 2.10 lbs.