Essentials of Marketing-A Marketing Strategy Planning Approach

by Edmund Jerome McCarthy, Joseph P. Cannon, William D. Perreault Jr.

Book Overview

Essentials of Marketing pioneered an innovative structure--using the Four Ps framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the... This description may be from another edition of this product.

• Format: Textbook Binding
• ISBN: 1259988716
• Release Date: January 2017
• Publisher: McGraw Hill
• Weight: 3.65 lbs.