Essentials of Marketing: A Global-Managerial Approach (Irwin Series in Marketing)

by E. Jerome McCarthy and William D. Perreault

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• Format: Paperback
• Language: English
• ISBN: 0256166498
• ISBN13: 9780256166491
• Release Date: October 1993
• Publisher: Richard D Irwin
• Length: 552 Pages
• Weight: 4.40 lbs.
• Dimensions: 10.5" x 8.5" x 0.8"

Customer Reviews

Good book, Great price, best seller

the book is paper back, but that's fine, cheapest book I ever bought for a class at under 10 dollars. shipped fairly fast under standard shipping the book itself is a good book also, it's very easy to read, and since this is the older edition it's just a bit outdated, but still have all the important and necessary concepts.

Very illustrative and good examples!!

I would highly recommend this book for any students (Business or non businss)majors interested in learning more about Marketing. The text starts off with the four essentials functions of marketing which are product,place,price,and promotion. This builds a solid fountain for all higher level business classes! Also this text provides highly organized graphics and examples.