Essentials of Marketing, 9/e: Package #1: Text, Student CD, PowerWeb, Apps 2003-2004

by William Birchard Jr.

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072941839
• ISBN13: 9780072941838
• Release Date: July 2003
• Publisher: McGraw-Hill/Irwin
• Weight: 4.20 lbs.
• Dimensions: 10.1" x 1.2" x 8.1"