Essentials of Intellectual Property

by Alexander I. Poltorak and Paul J. Lerner

Book Overview

ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. "Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable...

• Format: Paperback
• Language: English
• ISBN: 0471209422
• ISBN13: 9780471209423
• Release Date: March 2002
• Publisher: John Wiley & Sons
• Length: 260 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.7" x 6.6" x 8.6"

Customer Reviews

Excellent Primer for the layman and seasoned professional!

This is an excellent book that I believe can help level the playing field for smaller companies vis-a-vis their larger competitors concerning exploiting the full value oftheir intellectual property rights. The authors include a chapter addressed to corporate officers and directors concerning potential liability for mismanaging intellectual property. This chapter alone is an eye-opener that ought to be read by every director and officer not only to avoid liability but to enhance share value. The authors have given the reader a seminal work concerning the difficult nature of patent valuation including a method that uses the Black-Scholes option-pricing algorithm (since a patent's value, like an option, decreases with the passage of time, all other things being equal). The authors discuss the methods utilized to value a patent in a publicly traded company and point out that Eli Lilly lost $35 billion in market capitalization when one of its two Prozac patents was declared invalid for double-patenting, thus, demonstrating the enormous value of that patent. I am a patent attorney who learned much from this book. This is a highly readable and even entertaining book that makes an excellent primer for anyone interested in the business of intellectual property.

Business Professional from New York

This book took all the mystery out of the complex issue of intellectual property: what it is, how it works, and how it can work for you. Easy to read and comprehensive.

Great primer for IP newbies!

This book gives the reader a good idea of the legal and financial implications of intellectual property management, without resorting to excessive "legalese." It is well-written and often even witty, with a friendly tone that makes complex material that much more accessible. IP is not just for patent attorneys anymore!

Informative

This is simply the best book on the subject.Answered all of my questions trough clear examples and was surprisingly up to date.It would be nice if there were more material on open source legal issues, however.

Exceptional

The book is a very good overview for anyone interested in the area of intellectual property. With the number new people becoming interested in IP, the book should be a great starting point. The book is well presented and holds your attention very well.