Essentials of Contemporary Advertising

by William F. Arens and David Schaefer

Book Overview

Explores the core principles that drive advertising. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073380970
• Release Date: April 2008
• Publisher: McGraw-Hill/Irwin
• Length: 592 Pages
• Weight: 2.65 lbs.
• Dimensions: 10.8" x 1.0" x 8.5"

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