Essentials of Contemporary Advertising

by William F. Arens and David Schaefer

Book Overview

Explores the core principles that drive advertising. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073136662
• ISBN13: 9780073136660
• Release Date: March 2006
• Publisher: Irwin/McGraw-Hill
• Length: 558 Pages
• Weight: 3.00 lbs.
• Dimensions: 0.8" x 8.5" x 10.8"

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