Essential Business Tactics for the Net

by Nancy C. Hanger and Larry Chase

"Chase successfully demonstrates which traditional marketing strategies apply to the Net and where the new thinking begins." -David S. Klein Associate Publisher/Editor, Advertising Age From the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471257222
• ISBN13: 9780471257226
• Release Date: June 1998
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.8" x 7.5" x 9.2"

Customer Reviews

This guy knows his stuff! And he can tell it!

What an education can be found in this book! Larry Chase, already well known in the field, has written THE book to have on web strategies. Forget all those Johnny-come-lately web books out there, whether you're B2B or B2C, this book is 4U! I think it's incredibly clear, well-written and presents timeless strategies in an easy-to-use manner. Wow!

Implements strong marketing principles relevant to the net!

No whiz-bang gen-x mindset stuff here. Useful easy to understand business and marketing practices that are current and relevant to the net. This book will give you a practical and educational edge. Definately useful, easy reading helps too.

Chase Packs Net Mktg Expertise in New Book

Larry Chase's email newsletter, Web Digest for Marketers, has long been an essential read for both experts and newcomers to e-business. His new book does an excellent job of packaging his expertise on the complex and fast-chaning topic of selling and marketing online. As the author of a popular book on the subject myself -- Net Results: Web Marketing That Works -- I appreciate the clarity of Larry's insights about the Net's power for competitive research, customer data mining, promotions and more.

Best written yet

This is great book with practical information, especially for the small to mid-size business. You can apply the information instantly to develop new business, find critical information and build a database for the future. Buy it!

You'd have to be crazy NOT to buy this book!

If you have anything to do with the business of internet marketing, you would have to be crazy NOT to buy this book! It is filled with so many useful tidbits, strategies and ideas, that even those of us who think we know how to market on the internet can learn scores of useful information that will make us, our business and the internet a better place to be.