Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

by Arch G. Woodside

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

• Format: Hardcover
• Language: English
• ISBN: 0762308699
• ISBN13: 9780762308699
• Release Date: August 2002
• Publisher: Jai Press Inc.
• Length: 236 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"