Escape Velocity: Free Your Company's Future from the Pull of the Past

by Geoffrey A. Moore

Book Overview

"Readthis book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world's leading high-tech business strategist, Moore connectsthe dots between bold strategies...

• Format: Hardcover
• Language: English
• ISBN: 0062040898
• ISBN13: 9780062040893
• Release Date: October 2011
• Publisher: Harper Business
• Length: 240 Pages
• Weight: 0.92 lbs.
• Dimensions: 1.0" x 6.3" x 8.9"