Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives

by Fahri Karakaya and Michael J. Stahl

Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help marketers make more informed market entry decisions. To that end, the authors provide a comprehensive discussion of market entry barriers in both domestic and international markets, as well as strategies...

• Format: Hardcover
• Language: English
• ISBN: 0899305474
• ISBN13: 9780899305479
• Release Date: December 1991
• Publisher: Praeger
• Length: 224 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"