Entry and Cooperative Strategies in International Business Expansion

by Yadong Luo

Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international...

• Format: Hardcover
• Language: English
• ISBN: 156720161X
• ISBN13: 9781567201611
• Release Date: July 1999
• Publisher: Praeger
• Length: 328 Pages
• Weight: 1.51 lbs.
• Dimensions: 1.2" x 6.4" x 9.6"