Entrepreneurship in Micro-Enterprises

By Kenneth R. Gray, William Cooley, Bertha Mutai-Kaimenyi

This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries. Readers will find that the information in this book serves as a well-needed supplement to the literature on the World Bank's July 1995 decision to focus more on micro-enterprise development. The book will appeal to many different audiences including development agencies concerned with the economic development community and the international academic community. Business and social science students who are interested in how work is organized in the family and the effects of modernization on traditional society will also benefit from reading this book.

• Format: Paperback
• Language: English
• ISBN: 0761801405
• ISBN13: 9780761801405
• Release Date: December 1995
• Publisher: University Press of America
• Length: 186 Pages