Entrepreneurship in Micro-Enterprises: A Strategic Analysis of Manufacturing Industries in Kenya: Textiles, Woodwork, and Metalwork

by Kenneth R. Gray, William Cooley, Bertha Mutai-Kaimenyi

This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries. Readers will find that the information...

• Format: Paperback
• Language: English
• ISBN: 0761801405
• ISBN13: 9780761801405
• Release Date: December 1995
• Publisher: University Press of America
• Length: 186 Pages