Entrepreneurship for Everyone: A Student Textbook

by Robert Mellor, Alan Fisher, Antonia Bifulco

Book Overview

In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries.

Key entrepreneurship concepts that are covered include:

- the theories and tools of creative thinking

- market research

- intellectual property protection

- relevant economics

• Format: Paperback
• Language: English
• ISBN: 1412947766
• ISBN13: 9781412947763
• Release Date: November 2008
• Publisher: Sage Publications Ltd
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.2" x 9.2"