Entrepreneurship and New Venture Formation

by Norman M. Scarborough and Thomas W. Zimmerer

Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0024317403
• ISBN13: 9780024317407
• Release Date: January 1995
• Publisher: Prentice Hall
• Length: 680 Pages
• Weight: 3.25 lbs.
• Dimensions: 1.4" x 8.2" x 10.3"

Customer Reviews

Excellent for Entrepreneurs and Students Alike

This book describes the development of a business, from the qualities of an entrepreneur to the market research to the business plan to selling your business or going global. Many real world examples provide the reader with ideas from other Entrepreneurs. It is structured for the classroom, but can be easily read for the person studying alone for the benefit of knowledge. It promotes a customer focus, something necessary to today's business world. An easy to read and well rounded book.