New Venture Creation: An Innovator′s Guide to Entrepreneurship

by Frederick G. Crane and Marc H. Meyer

Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, Meyer and Crane help students design robust business...

• Format: Paperback
• Language: English
• ISBN: 1452257213
• ISBN13: 9781452257211
• Release Date: January 2013
• Publisher: Sage Publications, Inc
• Length: 440 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 8.6" x 11.1"