Entrepreneurs in High Technology

by Edward Roberts and Edward Roberts

Book Overview

The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High...

• Format: Hardcover
• Language: English
• ISBN: 0195067045
• ISBN13: 9780195067040
• Release Date: August 1991
• Publisher: Oxford University Press
• Length: 400 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.4" x 6.5" x 9.5"

Customer Reviews

Planning and Organizing a High Tech Startup

I liked this book because it helped me be better at my work which uses technological innovation to develop new products. The book is also helpful in planning a successful high tech startup company or project inside a company because it outlines the factors that contribute to success and failure of new companies and new ideas. For example, having a specific product in mind versus "I have a cool technology so lets start a company". Also, it emphasizes thinking about the whole enterprise, not just technology, but how to make a company "tick" such as having formal marketing/financing part as well as innovation development part.