This guide contains advice from 200 magnates and "entrepreneurs" such as Ben Cohen (Ben and Jerry's Homemade Ice Cream), Fred Smith (Federal Express), Jay Pritzker (Hyatt Hotels) and Harold Geneen... This description may be from another edition of this product.
This is not, as others have noted, a slick, comprehensive, or objective book. On the other hand, it is something much rarer--a book that breathes, that cuts through the lines of analysis and logic and connects with one's springs of motivation. It is the voice of an experienced professional who is still in touch with the scrappy neighborhood kid he once was, and who relates to similar people every day. This tone buys the book an enormous amount of credibility, which reinforces, rather than detracts from, the encouraging advice the auther gives. To paraphrase Bob Dylan's "Memphis Blues Again," if you are thinking of romancing a new enterprise, the typical business author just knows what you need, but Shefsky knows what you want.
INSPIRATIONAL PAGE TURNER
Published by Thriftbooks.com User , 21 years ago
I had put off starting my business for years, always finding good excuses. Then I read Shefsky's book and pulled it all together. Now, I am building my business and having the time of my life!!! I only wish that I had Shefsky representing me years ago!!!! A great read full of fresh insight and guided inspiration. It's a must read for anyone wishing to advance in the business world today.
Inspirational reference for future entrepreneurs
Published by Thriftbooks.com User , 27 years ago
A factual and inspirational reference for anyone who has ever considered starting their own business. Prepare to have your mind opened to different ways of thinking. By the time I read the last page, I had three solid, original ideas for starting my own company. Rob Sullivan (author) Climbing Your Way to the Bottom: Changing the Way You Approach Your Job Search
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