Entrepreneurial Software Engineering: A Practical Guide to Developing and Marketing Computer Software

by Edward A. Ipser Jr.

Here is everything you need for successful development and marketing of computer software. Whether you plan to start a business, are already in business, or work within an existing business, you need... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1883661005
• ISBN13: 9781883661007
• Release Date: August 1993
• Publisher: Ipser Pub Co
• Length: 296 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.3" x 0.8" x 8.0"

Customer Reviews

Very good information for a small start-up shop

This is a great book for the tech head who wants to start up a small software company but has very little business experience. It forces you to think about all issues involved in running a company, not just the product development side. The appendixed example of a business plan in the book is one of the best I've seen for a small enterprise. Most other books on Software development I have are too academic to be workable but this one is not. This book doesn't deal a great deal with actual software engineering practices so don't buy it if that is your main objective. I would have given this book a 10 but it is somewhat outdated because it doesn't mention OO architecture and internet marketing. But if your aim to boot-strap a small software startup this is a MUST!