Entrepreneurial Marketing: A Blueprint for Customer Engagement

by Beth Goldstein and Beth L Goldstein

Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text...

• Format: Paperback
• Language: English
• ISBN: 1544320434
• ISBN13: 9781544320434
• Release Date: January 2020
• Publisher: Sage Publications, Inc
• Length: 376 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 7.3" x 9.1"