Reimagining Operational Excellence: Inspirations from Asia

by Philip Kotler

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful text, Kotler explores...

• Format: Hardcover
• Language: English
• ISBN: 1394239246
• ISBN13: 9781394239245
• Release Date: August 2024
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.11 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"