Ultimate Small Business Marketing Guide

by James Stephenson

Book Overview

The second edition of this comprehensive guide introduces new marketing, advertising, sales, and public relations techniques to the 1500 proven ideas from the first edition. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1932156100
• ISBN13: 9781932156102
• Release Date: December 2003
• Publisher: Entrepreneur Press
• Length: 475 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 8.1" x 11.0"

Customer Reviews

Entrepreneur Magazine's Ultimate Small Business Marketing Guide

Ultimate Small Business Marketing Guide boasts over 1500 marketing tips and tricks. This helpful information is divided into sections related to everything from research and planning through dealing with employees and improving customer service to advertising and creative selling. Each tip is also labelled with symbols that indicate approximately how much money it would take to implement this plan, if you can do the work yourself, if professional services are available in this particular area, as well as additional online or print resources that may help in this regard. This book is thick and quite complete with ideas that are explained in good detail. The information is extremely well organized and easy to understand, flowing naturally from planning through sales. There are also lots of good checklists and surveys to help keep the entrepreneur organized and focused. Most of the information provided focuses on brick and mortar businesses. Nonetheless, a good deal of these notions can easily be modified for virtually any business brick and mortar or online.

Ten times more useful than guerrilla marketing

If you are looking for clear and concise marketing information and ideas that will have a positive impact on bottom line business profits or sales commissions, this is the book for you. Having purchased and read The Ultimate Start Up Directory, and The Ultimate Homebased Business Handbook, I have become a big fan of the author, because his business and marketing ideas are always right on the money.

This Book Works

I have increased revenues at my bridal salon 20% since I bought this book last spring and applied a few of the really simple marketing tips. I gained valuable ideas on how to improve my business and sales without having to break the bank in the process. If you want to sell more, quickly and easily, I highly recommend you buy this book.

Lots of Great Marketing Ideas!

Business and sales people working with tight marketing budgets like me will find this book very useful because about half of the marketing ideas are very smart, but inexpensive. I have used some ideas about cross-promotion from the book, and within days it helped me land a few thousand dollars worth of new sales, an amazing return on investment!!! For the most part the marketing suggestions are very simple and belong in the "why didn't I think of that file," but there are some that are more advanced and likely better suited to fortune 500 marketers with monster advertising budgets. Chapters cover marketing ideas for sales, advertising, public relations, retailing, marketing planning, websites and e-commerce, trade shows, competition, and customer service ideas. The author has even created a symbol guide which indicates things such as the approximate cost to implement the marketing idea, and if the idea is a do-it-yourself job, or if you should call in professional help. The book also contains many additional sources of marketing information, ideas, associations, and services. My only complaint is that there is so much information in the book that it is a bit overwhelming if you try to take in too much at one time. This book is my new marketing library.

The Best $20 Bucks You'll Ever Spend!

I have operated a successful business for twenty years and have purchased a countless number of books on sales and marketing topics and must admit that this is the first time that I have ever been compelled to comment on a book. This is HANDS DOWN THE BEST MARKETING BOOK AVAILABLE, PERIOD! If you are looking for fast, easy, and inexpensive ways to sell more then I highly recommend that you get this book.