Entrepreneur Magazine: Successful Advertising for Small Businesses

by Conrad Berke

Book Overview

How to plan, write, design, and profit from your own advertising There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget,...

• Format: Paperback
• Language: English
• ISBN: 047114083X
• ISBN13: 9780471140832
• Release Date: August 1996
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"

Customer Reviews

Very helpful, easy to read, useful and practical ideas.

Berke writes from practical experience. He takes out all the glib and cute remarks you often find in advertising books. Eliminates most hard to understand jargon too. Effective advertising takes practical skill and lots of practice. Berke shows how to put it all together for beginners and pros.