Entrepreneur Magazine: Complete Guide to Integrated Marketing

by Jeanette Smith

Big-business marketing on a small-business budget Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-life examples from successful ads, marketing strategies,...

• Format: Paperback
• Language: English
• ISBN: 0471124419
• ISBN13: 9780471124412
• Release Date: July 1996
• Publisher: Wiley
• Length: 277 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.8" x 6.2" x 9.3"