Entrepreneur Journeys: Positioning: How To Test, Validate, And Bring Your Idea To Market

by Sramana Mitra

In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined "go to market" strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed - it requires asking the right questions. Mitra showcases case study after case...

• Format: Paperback
• Language: English
• ISBN: 1439245924
• ISBN13: 9781439245927
• Release Date: September 2009
• Publisher: Booksurge Publishing
• Length: 278 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.6" x 5.2" x 8.0"