Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

by Shay Sayre

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131986228
• ISBN13: 9780131986220
• Release Date: January 2007
• Publisher: Prentice Hall
• Length: 489 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.7" x 7.5" x 9.1"