Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events

by Donna Lee, Jonathan Grix, Paul Michael Brannagan

Book Overview

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.
Sports mega-events, it is argued, can be understood as a key component in states' 'soft power' strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive...

• Format: Hardcover
• Language: English
• ISBN: 9811379513
• ISBN13: 9789811379512
• Release Date: July 2019
• Publisher: Palgrave Pivot
• Length: 117 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"