Research Paper (undergraduate) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: Foranije SE is a start-up of ten student of Fontys International Business School Venlo. From December 2012 the company will produce and sell pillow cases divided in the three product lines "Morning After", "Spotlight", and "On My Mind" under the head of the brand PillowU. While the target...