Acknowledgements.- Table of Figures.- List of Tables.- Chapter 1 Setting the Stage: Context, Concepts, and Theoretical Constructions.- 1.1 Pivotal Events.- 1.2 Why This Book?.- 1.3 Key Concepts.- 1.3.1 Neoliberal Universities.- 1.3.2 English for Academic Purposes.- 1.3.3 Blended EAP Professionals.- 1.4 Critical Grounded Theory.- 1.4.1 Beginning Stage.- 1.4.2 Intermediate Stage.- 1.4.3 Final Stage.- 1.5 Practicing Reflexivity.- 1.5.1 Research Background...