Engineering for Profit: Successful Marketing of Hi-Tech Products and Systems

by T.L. Anderson and Solomon Press

A highly successful design engineer, who is also a marketeer, gives us the benefit of his years of experience in helping to market high-tech products profitably. A unique feature of the book is the Model Proposal-a detailed presentation of a marketing sequence on a successful bid effort, to assist you in developing a winning proposal. Strock outlines the role of each team player in getting a successful sales contract: the product designer, the customer,...

• Format: Hardcover
• Language: English
• ISBN: 0849389747
• ISBN13: 9780849389740
• Release Date: September 1994
• Publisher: CRC Press
• Length: 256 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.7" x 6.3" x 9.4"