Consumer Behavior

by Roger D. Blackwell, James F. Engel, Paul W. Miniard, et al.

Book Overview

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030592429
• ISBN13: 9780030592423
• Release Date: January 1982
• Publisher: Dryden Press
• Length: 690 Pages

Customer Reviews

The bible of consumer behavior!

This is the foremost consumer behavior text in the world. I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.