Engaging Diverse Communities: A Guide to Museum Public Relations

by Melissa A. Johnson

Book Overview

As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of...

• Format: Paperback
• Language: English
• ISBN: 1625345429
• ISBN13: 9781625345424
• Release Date: November 2020
• Publisher: University of Massachusetts Press
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"
• Grade Range: Postsecondary and higher