Engagement Organizing: The Old Art and New Science of Winning Campaigns

by Matt Price

Book Overview

What separates campaigns that win from those that don't? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time...

• Format: Paperback
• Language: English
• ISBN: 0774890169
• ISBN13: 9780774890168
• Release Date: July 2017
• Publisher: University of British Columbia Press
• Length: 200 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.2" x 5.9" x 8.9"