Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition

by Bob Burg

Book Overview

The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070089973
• ISBN13: 9780070089976
• Release Date: October 1998
• Publisher: McGraw-Hill Companies
• Length: 257 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Fabulous read!

I am brand new to the "network marketing" arena. I have spent my entire adult life working as a Registered Nurse and have just recently switched gears and started up my own business. So, networking is new to me and so completely out of my previous realm. As a nurse, I never needed referrals! People were bound to have babies... whether I asked them to or not! Mr. Burg's book came highly recommended to me by one of my business colleagues. Am I ever glad I listened to this recommendation! This book is very well written. It is clear, concise, and to the point. Even for a novice networker, like myself, the concepts presented here are easy to follow. It just makes sense that these approaches would work. Bob teaches people how to be non-intrusive, how to play nice in the sand box, and how to get the referrals in a professional manner. This is the thing I love most about this book. Not only does he show you how to network, he is also teaching people how to be true professionals. Lastly, I have to say that I know for a fact that Bob not only teaches others how to follow these concepts... he actually uses them!!! As I was reading, I had a question about where I could purchase the notecards and scratch pads he talks about. So, I went to his website and was unable to find the information I was looking for. Well, I decided to click on the "contact me" icon and ask my question. Within a few hours, I had a personal response from Bob in my email inbox. I was impressed beyond words that he took the time to personally respond to me AND he did it in a timely manner!!!! To me, that spoke volumes about the man behind the book. I will definately be recommending this book to others in my organization. I believe this is a must read for anyone that depends on networking to fuel their business!!!!

Excellent, priceless advice!

Bob Burg's style is positive, upbeat and entertaining. I refer to "Endless Referrals" frequently. The ten questions in the second chapter, along with chapters eight and nine have contributed tremendously to my success in various endeavors. These parts alone are worth more than the price of the book. With that said, however, ALL the material is outstanding; the ideas for achieving success in all areas of life are pragmatic and energizing. Bob Burg's work stands out in that way certainly, but also couples the road to success with making the world a nicer place by promoting respectful interaction. This book is not to be missed!

A Game Plan for Growing Your Business Dramatically

Because I spent more than two decades in fundraising, I thought I had mastered the art of networking. Like many other development professionals, I was fairly aggressive in meeting people, remembering their names, and establishing rapport. Annually, I filled my desk with business cards. Now networking is even more important for me as an entrepreneur. And in the last month, Bob Burg has given me valuable guidelines about networking. He taught me that I was a dedicated networking novice, and showed me how to become a skilled professional.First, I attended one of Bob's dynamic seminars in Atlanta, Georgia. His novel-and highly creative-approach to networking prompted the audience members to think: "So. . .that's what I should have been doing all along."Then I read Endless Referrals, which reflected Bob's comments in the seminar, and added many other tips. As is the case with his speaking, Bob Burg writes quite clearly, often entertainingly. Vivid case histories and anecdotes make his points memorable.The book would be well worth the price if it contained only Chapter Eight: "Begin Your Own Profitable Networking Group."Readers will welcome Burg's game plan for establishing and maintaining a systematic network. I know I did.

Timeless and Priceless TRUTH Revealed Here...

I have read over 250 sales and marketing books. I earn a nice 6 figure income selling and when I read a book that reveals timeless truth I can feel it. This book teaches a priceless skill that is needed for becoming successfully profitable in sales; how to work with prospects that are already open to your message. The referral is already open to you because the referrer has transferred the trust they have established to you, the valued professional. This book will show you how to tap that trust that others have built and set you up for a successful, and profitable, sales experience.Buy this book, take it chapter by chapter, internalize all that it teaches and, most importantly, ACT on it! You will see commission checks growing larger and it will be easier than you ever imagined.

A must read!

You must buy this book! As a self-confessed 'how to..' book junkie, what puts this book head and shoulders above the vast majority of similar books is this: in the past when reading a 'how to' business book, I would find myself thinking "I should try that" and then never actually getting around to it. With Bob Burg's book however, I found myself thinking "I can't wait to try that" and (this is the best bit) I actually have successfully implemented a number of Mr. Burg's ideas. For example I set up a business network group according to the principles set out in 'Endless Referrals' and although in early days, it is working exceptionally well for me and the other participants. Another really great thing about this book is that it has improved my selling skills to the point where I don't actually sell (in the traditional way) anymore. All I do is what Bob Burg suggests; I help people to achieve what they are aiming at and this results in them giving me business. This has made me feel that I am not actually in sales anymore, rather I'm doing what I've always been good at (relating to people) and this leads to sales. You would be surprised how liberating it is to approach a prospect not thinking about how you are going to sell them but thinking about how you can help them. It really takes the pressure off. I was never very competitive because I always felt that for me to win, someone else has to lose and I was never comfortable with that. Now Mr. Burg has helped me to realise that the best way to win is by helping others to win.