End of the Road : Bmw and Rover - A Brand Too Far

by Andrew Lorenz and Chris Brady

Book Overview

End of the road? It is now. Chris Brady and Andrew Lorenz, accurately predicted that the merger of BMW with Rover would spell the end of the last British-owned motor company. Now with unparalleled... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273656759
• ISBN13: 9780273656753
• Release Date: November 2001
• Publisher: Financial Times Prentice Hall
• Weight: 0.58 lbs.
• Dimensions: 7.6" x 0.7" x 5.0"